WEB ANALYTICS

A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons), used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application.

Server-side tagging is a powerful technique that shifts the execution of tags from the client’s browser to the server. This approach enhances data accuracy by minimizing discrepancies caused by ad blockers and browser restrictions. Additionally, it improves website performance by reducing the load on the client side, resulting in faster page load times and a better user experience. By managing tags on the server, organizations can also ensure greater data privacy and security, as sensitive information is less exposed to client-side vulnerabilities.