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Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage.


Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. It offers detailed reporting on your website activities such as audience reach, traffic sources, conversions, e-commerce sales, and more. With its powerful insights into user behavior, it enables you to make informed decisions about how best to reach your target audience and improve your website performance. 


A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as tracking pixels or web beacons), used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application.

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We provide the best-in-class Customer Relationship Management software to assist our clients in generating leads, measuring customer service performance, and developing marketing strategies that are tailored to the needs of each individual customer. Ensure your customers are receiving the best possible experience while increasing your customer loyalty and satisfaction.

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